Read The 30 Day MBA: Your Fast Track Guide to Business Success by Colin Barrow Free Online
Book Title: The 30 Day MBA: Your Fast Track Guide to Business Success|
The author of the book: Colin Barrow
Format files: PDF
The size of the: 984 KB
Edition: Kogan Page
Date of issue: January 28th 2016
ISBN 13: 9780749475000
Read full description of the books The 30 Day MBA: Your Fast Track Guide to Business Success:The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanations and examples of the "break-even analysis," used by MBAs for making cost, volume, pricing and profit decisions, as well as analysis of the emergence of brands in developing countries.
This fourth edition includes a new concept for each chapter, including crowdfunding, digital marketing, business incubators and the 80/20 principle. It provides coverage of the key optional modules: Mergers and Acquisitions and International Business, and features new case studies on Heinz, Adidas, Puma, Nike, and Shell. With a range of free online resources for readers to revise and test their knowledge, this bestselling guide is packed with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.
Read information about the authorColin Barrow is the author of more than 25 books in the fields of entrepreneurship, business management and international property development. His books have been published by the BBC, The Economist, The Sunday Times, Kogan Page, he has authored or co-authored ten books in the Dummies series and been translated into a score of languages including Chinese, Arabic, Russian, Georgian, Romanian, Polish and Bahasa Indonesia.
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and the Far East. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.
As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics. You can hear Colin's podcast on team building at http://www.morethanbusiness.com/Knowl...
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