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Book Title: Buying in Buying in Buying in|
The author of the book: Rob Walker
Format files: PDF
The size of the: 486 KB
Edition: Random House
Date of issue: June 3rd 2008
ISBN 13: 9781588367297
Read full description of the books Buying in Buying in Buying in:Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, " "Buying In" "reveals why now, more than ever, we are what we buy--and vice versa.
Read information about the authorI joined Goodreads in April 2008, and my bookshelf tracks a) only what I've read since then, and b) only voluntary reading, leaving out the [many] books I *have to* read for work and research.
PS For whatever reason, Goodreads can't get its act together on making it easy for me to remove superfluous books that are listed here as things I've written. If you see something that seems unlikely listed in the books "by" me, it's probably a Goodreads glitch, and you should let them know. It seems to happen every other month and I'm tired of badgering them about it.
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