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Ebook Драйв. Дивовижна правда про те, що нас мотивує by Daniel H. Pink read! Book Title: Драйв. Дивовижна правда про те, що нас мотивує
The author of the book: Daniel H. Pink
Language: English
Format files: PDF
The size of the: 35.22 MB
Edition: Книжковий Клуб «Клуб Сімейного Дозвілля»
Date of issue: July 1st 2016
ISBN: No data
ISBN 13: No data

Read full description of the books Драйв. Дивовижна правда про те, що нас мотивує:

Why am I writing this review on Goodreads, anyway? I'm not getting paid for it. There are plenty of other things I should be doing. And it's not like I have a coterie of devoted followers waiting with bated breath for my next review (in fact, the vast majority of reviews I write here get zero comments and zero "likes"). So why, then?

DRIVE has the answer. I do it for me. I do it for intrinsic reasons and thumb my nose at the world of extrinsic ones. I do it because I derive personal pleasure from it, because it challenges me to summarize and critique succinctly, because I am free to be funny, irreverent, scholarly, deadpan, conventional, or wacky. Now THAT'S incentive!

And you don't even have to read this whole book to get Daniel Pink's message. For one, he sums up each chapter in a pecan shell at the end of the book, so you can read that instead next time you're at Barnes & Noble. Or you can visit the TED website and watch Pink sum up his message in a speech for free. But if you want the dirty details, read the book. It's fast, it's easy, it's enlightening.

The book is chiefly geared toward the business community, but has ramifications for all of us and, in my case, for the education community (where I first saw it recommended). It debunks the myth of the carrot and stick, that rewards get results and sticks get results -- always. No, no, no. Science, Pink says, proves otherwise. And he parades one case study after another to make his point.

Perhaps the most salient is the encyclopedia example. Back in 1995, Microsoft paid writers big bucks to write Encarta, an encyclopedia it sold on CD and as software. Only, around 10 years later, Bill Gates' boys had to wave the white flag and fold up camp, vanquished and defeated by a competitor that paid no one -- not a bloody dime -- and offered its encyclopedia for free. That competitor? Wikipedia. Written by everyday Joes and Josephines the world over. For nothing.

Then there was the Swedish blood bank. Its administrators decided to cash in by switching from a donation model to a pay-to-bleed model. What happened? Blood donations plummeted. Why? Swedes preferred to give blood for humane reasons, not for blood money. They did it for intrinsic reasons, not extrinsic ones.

So what does this mean to businesses? It means the old ways of dictatorial managers overseeing not-to-be-trusted worker bees are over. If, Pink says, you give workers THREE gifts -- autonomy, mastery, and purpose -- they will work like hell for you (because it's as much for THEM). In many ways it makes sense. Given the choice, humans will work for less money if a company offers them more leeway, creative outlets, flexibility, challenges with long-term goals, camaraderie, and raison d'être's (so to speak).

Pink points to our childhoods. We're all born with a built-in hunger to learn, to challenge ourselves, to WORK, but schools (and then workplaces) beat it out of us with monotony and inanity, dullness and repetition. What if you got a "FedEx Friday" every week -- a day to work on any project toward the company's cause you wished, as long as you presented your results to co-workers and admins the following Monday? That's how Post-It notes were invented by a guy at 3M. The company gave its workers time to manage and challenge themselves. Voila!

In education, it amounts to adding relevancy to the classroom. What's the point? How does this connect to the world and how can it be used in the student's future? Can we give students choice, provide the tools, and turn them loose while serving as mentors? Oddly, many teachers cannot and will not because they feel like they will be ceding control AND because they will no longer be doing their job the way they have always done it and/or the way THEIR teachers always did it to THEM (oh, sins of the fathers!).

So, yeah. If you don't know the lessons of DRIVE, you should jump on the Autobahn and get up to speed. Really. It's not just for work -- it's for you, too. Motivate yourself. Check it out.

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Ebook Драйв. Дивовижна правда про те, що нас мотивує read Online! Daniel H. Pink is the author of a trio of provocative, bestselling books on the changing world of work: Theresa Brown at the Washington Speakers Bureau.


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